For businesses in the early stages of commercialisation - such as University Spin Outs - the key issues are securing funding and establishing a line of sight to market.

Even for the most groundbreaking technology - nothing will appeal to investors and funders more than a compelling proposition, a credible route to market plan and the ability to clearly identify your first customer sales opportunity.

Planys brings hard-won commercial experience and a range of services that are tuned for early stage technology development to help you navigate your route to first customer sales and investment.

Here are some Planys services that you may be interested in looking at in more detail:

Opportunity Management - this is a range of services that help you to identify the most appropriate market opportunities, the most saleable packaging options and the optimum route to market for your technology including:

Commercialisation Roadmap - identifies and maps the critical path to commercial success.

Proposition Development - crystal clear description of your offer for ease of communication and maximum value perception.

Commercial Innovation and Modeling - model alternative commercial approaches for penetration, scalability and profitability.

Breakthrough Selling - we help you to secure your first customer sales. Evidence of market acceptance of your technology and credibility of your management team for prospective investors.