For businesses with limited marketing experience, spending on collateral and content is a step into the unknown. Many are in the hands of their selected agencies and don't know what to expect.

Planys helps businesses to define and manage the production of collateral materials, including website and flyer content by:

• Defining focused marketing objectives based on business growth targets.
• Defining collateral requirements based on sales processes and activities.
• Direct development of content and briefing, selecting and managing agencies and service providers to achieve specific results.

Who should use this? Businesses that have little or no in-house marketing skills and need to make the most of a limited budget.

What's Involved? A review of existing website and literature (if any), creation of marketing brief, and management of the creative process and production of materials.