| Integrated Web-based Marketing |
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Websites are now the universal storefront and reference point for the majority of businesses. The first thing that people do on encountering a new company is to check out their website. However, many websites perform little more function than an out of date placeholder. The website is often way down the priority list and is not functioning as a marketing and communications resource. At Planys, we believe that your website is a potential powerhouse performing as a platform for communication with customers, driving sales campaigns and acquiring qualified opportunities. Whether, the requirement is for an online brochure or a fully functioning e-commerce resource, we help our clients to focus their websites on achieving specific, measurable objectives using the latest CRM, content management and analysis tools.
Who should use this? Businesses that want to make their website a genuine business tool but don't know how.
What's Involved? A review of the existing site (if any), establishing key marketing objectives, preparation of a web development brief and management of the development work.
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| "Giltech is an established company but had never focused on sales and marketing. Working with Planys, we were required to define what we were really about, the key messages we needed to convey to prospective customers and how best to engage with these customers. It wasn’t an easy process but Planys provided a framework and experienced support to enable us to push through the difficult discussions to a clear route forward. The result was some excellent collateral, a clear and easy-to-navigate website and a more structured approach to customer engagement."
Gillian Watson, Managing Director, Giltech Ltd. |
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