Campaign Management

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Campaign Management

Successful marketing campaigns depend on accurate feedback at all stages of the process so that adjustments can be made to optimise results. Knowing which action gets the best reaction is crucial.

Planys has direct experience of managing marketing campaigns, including PR and online activities such as e-mailshots and ezines. Typically, our campaigns exploit web marketing techniques coupled with supporting analytics to assess performance. We also manage PR and marketing agencies on your behalf to focus resources on cost-effective, measurable outcomes. Managing the full marketing mix can be daunting for businesses with limited resources and budgets. Planys helps you to get more for your money.

Who should use this? Businesses that need to generate qualified leads but don't have the time to become marketing experts.

What's Involved? Each campaign is different, but a typical engagement requires 10 days effort over an 8-12 week period plus budget for external agencies, if required.

Client Comment

"As a software re-seller we were not accustomed to packaging and marketing our own products. Planys helped us to get our OrderBooks product off the ground and into the market faster than we would have managed ourselves. Now we have a brand new offering and a growing pipeline of business despite the ravages of the recession - quite a remarkable achievement in the current climate."

Mark Ramsay, Managing Director, Infoplex Ltd.