Effective marketing creates the environment in which sales can occur. Planys can help you to set realistic objectives and make informed choices that achieve successful market entry on a limited budget.

Many aspiring businesses relegate marketing into the 'nice to have' or 'difficult to do - uncertain return' category, leaving their products and services a best kept secret. There are also many prevalent marketing fads and myths which can often lead emerging businesses into expensive diversions with disappointing results.

Planys help growing businesses to communicate effectively with customers specifically in the areas of launching new products and entering new markets.

We help our customers to develop compelling business propositions which are easily understandable, relevant and appropriately packaged for the consumption of target customers. We also help businesses to engage their target customers by leveraging conventional and web-based communication methods to achieve tangible, measurable results in a cost effective manner.

We work on our client's behalf to brief and manage specialised service providers such as web developers and PR agencies to deliver maximum benefit from marketing investments.

Our range of Marketing services includes:

Market Penetration Planning - how to establish market presence and target customers.

Sales Collateral - producing all of the materials needed to be sales-ready.

Integrated web-based Marketing - optimising your website as the primary communications channel.

Product or Service Launch Campaign - a step-by-step approach to launch a new product or service.

Campaign Management - carefully managed PR and e-mail campaigns to generate new leads.