Client Case Study

Client

Trisent Technologies Ltd

Developer of mobile phone location software for mobile network operators

Brief

Planys was engaged by Trisent via the Scottish Enterprise Breakthrough Barrier Service at a critical point in the company’s life to help develop a more effective strategy for the commercialisation of it’s Tri-Cell Intelligent Location System software.

Early identification and closure of a milestone commercial opportunity with an Eastern European telecoms operator led to Planys being retained to support the overhaul of the company’s commercial strategy and refinancing effort.

Planys Services

Breakthrough Barriers Business Diagnostics – identified the need for a Source Code Licensing approach to secure vital early revenues

Direct Sales, Contract Development and Sales Negotiation Support – secured a pre-contract agreement and immediate income with Eastern European Telco.

Commercial Strategy Development – re-development of the commercial strategy to become a technology licensing model.

Sales & Marketing Collateral Development – development and launch of a new company website with a clearly articulated proposition

Investment Readiness Support – support in the development of business plans, investment prospectus and investor discussions.

Outcome

Within 6 weeks of beginning the engagement a licensing deal with an Eastern European Telecoms Operator was agreed releasing vital revenue into the company and leading to the completion of a £1.3M contract – Trisent’s first significant sale.  The company was then re-launched with a new proposition, collateral and website and was acquired by Artilium, a major mobile software solutions developer, in February 2008.