Cooper Software

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Cooper Software

Client Case Study

Client

Cooper Software Ltd

Provider of ERP software development services

Brief

Commercialisation of a visual business reporting and personal dashboard tool for a successful young software development and integration company that had limited experience of developing and marketing it’s own products.

Planys was engaged by Cooper Software via the Scottish Enterprise Commercial Breakthrough Service to support the company in planning and executing the launch of a newly developed product.

Planys Services

Business Diagnostics

Proposition Development

Sales & Marketing Collateral Development

Market Verification & Commercial Launch Support

Outcome

MiView, a powerful new visual reporting tool, was successfully launched in November 2008 as the spearhead of the company’s marketing strategy. Cooper software is now expanding it’s UK sales and marketing activity and planning entering the US market after more than doubling it’s revenue in last 12 months and qualifying for Scottish Enterprise Account Management.

Client Comment

"I think the process by which Planys operate of external audit and questioning is very sound and 'real' feedback is received. The simplest of questions can open up new areas of thought and help to create a challenging and informative discussion from which significant change and positive progress can be made."

Donald Walker, Managing Director, PhotoSynergy Ltd.