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Home >> Commercial Planning >> Market Portfolio Analysis
Market Portfolio Analysis

Growing businesses often find themselves faced with a number of potentially competing business opportunities but only sufficient resources to select one or two. The question is how to choose the most likely winners?

We use our 'tuned' version of the GE Market Selection model to facilitate a comparative analysis of the attractiveness and accessibility of a selection of business opportunities or markets based on key selection criteria. This helps the management team to evaluate each market opportunity in a consistent way and choose the best prospects to tackle.

Who should use this? Any business juggling multiple opportunities but needs to focus on the winners.

What's Involved? A 2-3 day structured, facilitated workshop followed by a graphical report, spreadsheets and recommendations.

 

Client Comment

“Planys provide valuable experience and guidance to our early stage technology companies through the Commercial Breakthrough Programme. Over a 12 month period they have had a significant impact on participating companies through increasing their capabilities and sales.”

Bryan Fraser, Scottish Enterprise

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