Market Verification

Home >> Commercial Planning >> Market Verification

Market Verification

The best business ideas are those that meet a clear market need.

Frequently though, the innovative idea comes first and the market need is verified in retrospect.

Our Market Verification service provides an insight into market size, key trends, major participants, competitor analysis and appropriate selling methods that are tested with prospective customers. The service offers a viable alternative to commissioning full market research, especially for early stage businesses.

Who should use this? Spin-out or start-up businesses that need evidence that they are on the right track before committing to investment in a development cycle.

What's Involved? A project including 2-3 days of structured, facilitated workshops, desk research and direct customer contact, typically over 4-6 weeks. The deliverable is a graphical report, including research sources and customer feedback together with our recommendations.

Client Comment

“Planys provide Cooper Software with Sales and Marketing support – working in the first instance to diagnose and define our company’s core strengths and then helping to establish our sales and marketing strategy. Their expertise was essential in helping us create valid and valuable product propositions and enabled us to make the transition from a software consultancy business that depended on organic growth. Their professionalism and experience was a key factor in helping us put in place strong foundations that will be essential to the future growth of our business, and I would have no reservations in recommending them and their services to others."

Frank Cooper, Managing Director, Cooper Software.