| Commercialisation Roadmap |
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There are plenty of distractions and dead-ends apparent in most business environments. The job of management is to keep the business focused on the imperatives and to avoid the distractions. Planys helps businesses to define a clear roadmap from where they are now to where they want to get to and the sequence of steps and dependencies on the way. This approach helps businesses to plan their growth effectively and to identify funding requirements, critical dependencies and timelines.
Who should use this? Businesses that need to chart a market entry plan with time-critical waypoints.
What's Involved? A workshop to assess the current position and critical success factors that affect market entry followed by desk research to identify/evaluate potential barriers to be overcome. The deliverable is a graphical representation of the business development roadmap with each stage clearly described and potential risks identified. Typically 2-5 days work depending on the information available.
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| "Between April 2008 and March 2009, 10 hi-tech Companies participated in the Commercial Breakthrough Service pilot project - a Scottish Enterprise service designed to help hi-tech companies to sell their products and associated services. Planys were one of two specialist suppliers selected to provide hands-on Marketing and Sales assistance. At the end of the pilot, the 10 Companies reported significant increases in sales revenue and improved Marketing and Sales capabilities, competencies and confidence of additional sales to this service. The average increase in sales was 260% of which Planys helping their 5 clients recognise around 50% of this revenue."
John Murray, Senior Project Manager, Scottish Enterprise |
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