Early commercial planning is fundamental to successful business growth because, in most cases, the commercial environment is at least as complex as the technical environment and demands an equally clear focus and attention.

Early stage businesses, particularly technology businesses, tend to focus on technical development and forego critical commercial planning activities to their cost. In commercial planning, typically we help companies select the optimum route to market and scalable business growth by answering key commercial questions: What problems do we solve and who suffers from these problems? What markets and customers should we target? Are we selling products, services or both? How do we package our proposition for best value? How do we scale our business? What are our skills, structural and investment requirements?

Answering these questions at the early stages can have a profound effect on the development decisions taken by an early stage business and help it to arrive at market with a truly sellable and scalable offering.

Our range of Commercial Planning services includes:

Market Portfolio Analysis - a consistent way to evaluate and choose the best market opportunities for your business.

Market Verification - a checkpoint that your business proposition addresses a real market need.

Commercialisation Roadmap - a logical timeline of the steps towards commercial success that identifies where your are now and what needs to be done next.

Commercial Innovation - finding the right commercial approach to selling your product or service.

Commercial Modelling - a comparison of alternative business models and scenarios and their impact on your business.