As a nation, Scotland is renowned for its technical ingenuity and inventions, however, when it comes to creating indigenous businesses of scale we fall far short of the pace. Why? Because we fail to sell effectively.

At Planys we believe that sustainable business growth is only achievable by balancing our investments in technical development with parallel investment in commercial capabilities.

At Planys we focus on helping early stage businesses to establish themselves on a trajectory for sustainable growth, and helping established companies to unlock their growth potential. We offer services in the following areas:

• Practical Commercial Services - that help generate more robust and sustainable business growth.
• Deep Business Diagnostics - that help businesses to get back on plan and help development agencies maximise the effect of their interventions.
• Delivering Crucial Breakthrough Commercial Events - that transform business performace and drive growth.

We consistently find that businesses in Scotland focus on the technical aspects of development activity and significantly under invest in their commercial capabilities. This lack of balance results the creation of products and technologies that simply fail to deliver expected returns.

We also consistently find that exposure to practical, hands on, commercial support not only improves the chances of commercial success but significantly improves the underlying commercial capabilities of our clients. Put simply - exposure to commercial support in the specific context of the clients business results in skills transfer which enhances commercial capabilities and future growth prospects. Our strong belief is that these skills cannot be aquired in a classroom context. It's practical, on the job training with skills being assimilated by demonstration.

Planys works extensively with Scottish Enterprise helping to develop and provide commercial development interventions that help businesses to grow. Here are some examples of interventions developed in collaborations with SE:

• Breakthrough Barriers - Deep business diagnostics that help client management teams identify and overcome barriers to growth. Also facilitates the design of more effective interventions.
• Commercial Support Workshops - A series of 3 workshops for businesses involved in product/service development that integrate commercial planning with the product/service development at the earliest stages. Objective is to assure commercial success.
• Commercial Breakthrough Service (CBS) - A programme of business specific diagnostics and implementation support over a 12 month period. Businesses participating in the pilot for this service grew revenue by 260% on average within the 12 months and, more importantly, acquired commercial capabilities and skills for sustainable growth.