Commercialisation Support Workshops have been developed in conjunction with Scottish Enterprise to help businesses that are involved in the development of new products and services. The workshops help these businesses to improve their chances of commercial success by factoring sales and marketing considerations into their product development at the early stages.

There are three workshops designed for businesses at the following points in the development cycle:

1. Early Product Development Workshop focuses on identifying target markets, requirements definitions and specific customer needs.
2. Intermediate Product Development Workshop focuses on developing a compelling commercial proposition and competitive strategy.
3. Pre-Launch Workshop focuses on sales readiness planning a successful market launch and achieving first customer sales.

All workshops have standardised content which is adapted for the specific needs and objectives of the client business.

What's Involved? Each workshop is a half-day session followed by written recommendation.