| Selling through channels |
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Finding a route to market via a business partner's sales infrastructure can sound like an attractive option for emerging businesses and channel selling can be very effective method of scaling your business.
However, emerging business should be aware that channel selling is a very specific commercial strategy that must be properly understood, carefully resourced and positively incentivised if it is to be successful. Planys can help emerging businesses to implement successful channel sales strategies by establishing:
Who should use this? Businesses that think appointing a channel partner will solve their sales problem and avoid the need to recruit sales staff.
What's Involved? Development of a channel sales strategy including timing, selection and engagement of appropriate channel partners.
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Client Comment
| "I think the process by which Planys operate of external audit and questioning is very sound and 'real' feedback is received. The simplest of questions can open up new areas of thought and help to create a challenging and informative discussion from which significant change and positive progress can be made."
Donald Walker, Managing Director, PhotoSynergy Ltd. |
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